Publicity and Online Marketing

ETAI Ibérica has three powerful Publicity and Online Marketing resources:

1· LA RTA New: Perennial and secure impact

The new Automobile Technical Magazine, integrating the old Electronic Autovolt, is the only manual containing Original Technical Information on the Spanish and Portuguese markets aimed at repair shops and dealers. Also leaders in France and Italy.

The RTA is a manual of over 200 pages containing a complete mechanical, electrical and electronic study of each vehicle under examination. RTA subscribers have access to Electrical Diagrams Online and to the Technical Service Assistance.

Each manual contains a 20-page magazine that integrates publicity.Publicity is limited to 4 pages for each publication, which guarantees great visibility to advertisers.

RTA is a work manual that does not expire so that the publicity is ongoing, which makes it a very worthwhile means of promotion.

Customer reference: Fed Mogul, Hella-Gutmann, Bosch, Motrio, Automechanika, Star, CGA, PSA, Berton, Texa

2· WEB etai.es: The dynamic impact

Operative since 1997, and according to Google Analytics, the website regularly logs 30,000 actual monthly visits, which makes it one of the most visited websites by multiple brand repair shops and spare part dealers in Spain.

The search for Technical Information is the Nº1 reason that repair shops resort to internet and the ETAI web is the only one that offers exclusive contents with over 400 products, specializing in IT. Direct access to the repair and administration programmes that they use daily.

In the Workshop News section selected technical articles of great interest to users are published weekly together with free technical information.

Nonstop traffic and high visibility for advertisers are guaranteed through links with the RSS and the monthly output of 75,000 newsletters linked with the website. Please note that space is limited to a maximum of 3 advertisers.

Click here to see examples:"Workshop News" banners.

3· EMAILING SERVICE : Regular and with significant impact

The most direct way to access users today.

ETAI Ibérica can guarantee actual dispatches in a database with more than 30,000 electronic addresses of workshops (20 thousand), concessionaries, brand agents and spare part dealers.

Most of these users are customers from our Technical Information Department, from diagnosis and repair programmes and from our Technical Service Department. We have been regularly dealing with them on a daily basis for more than 30 years. They are our own customers, not just newsletter readers, therefore, hence we do not do spam mail.

We send regular newsletters to everybody but only in their professional area; in this way we have gained their loyalty.

The mailing service is limited to large accounts and a limited number of mails yearly.

Means: a server and host, a programme specialized in shipments and a Community Manager who designs and programmes customer mailing and final statistics (effectives, openings, clicks, zones).

Phonings

As an additional service, we also carry out market surveys, satisfaction questionnaires and quality surveys with a team of ten teleoperators who are specialists in automobile aftersales.